CODRUK

Robert Keith

Robert Keith

Business Development

Rob was a part of the innovative and best practices California Sports sales team that sold the first- ever building naming rights to Great Western Bank and generated more revenue than any other sports team and facility in the country. Having all the teams’ inventory on Prime Ticket, one of the first Regional Sports Cable Networks, along with packaging top flight year-round exhibition tennis, premier boxing, concerts, college sports and indoor soccer, this dynamic sales organization generated over $35M annually.Rob took his integrated sales marketing solutions sales strategy and cold calling expertise to Richard Petty Motorsports as Vice President, Business Development in 2013 and 2014, growing revenue some 20% to over $40M annually. He brought The Boston Beer Company into NASCAR with the Twisted Tea brand and drove RPM being awarded Agency of Record.